Vision Food Innovations

Vision Food Innovations

Vision Food Innovations creates plant based and vegan baked goods crafted with superfoods. The Vision team is responsible for developing the Nature’s Flair line of products with innovation, profitability, taste, sustainability for the planet, and affordability for the consumer as core tenets. Nature’s Flair offers products in Farm Boy's, Loblaws, Zehrs, Pusateri's Fine Foods, and Vince's Market.

People are changing the way they eat, the way they shop and the products they buy. An increasing number of people are eating plant-based foods, driving market growth in the space. Plant-based is no longer just for vegans and vegetarians.

There are many companies in the plant-based space, but Vision is breaking through the noise by offering new ingredients and technology to deliver high-quality products with high consumer ratings, appealing to a larger market.

Vineet Jain, President & CEO

Vineet has over 29 years of industrial bakery manufacturing experience. He has expertise in R&D, technical services, and bakery system operations. Vineet’s experience stretches from working on the floor to an executive level and everything in between. He is not hesitant to get his hands “dirty,” so to speak, when it comes to creating success! He has worked for companies such as Western Bakeries, and Bakerhaus, before starting Vision Food Innovations. 

Vineet’s most significant professional achievement has been bringing his almost three decades' worth of baking experience to his company Vision and offering innovative plant based, vegan baked treats to the mainstream. He has successfully brought his delicious baked goods to market in record time, having just launched Vision in April 2020. 

Vineet founded Vision due to his passion for using his collective expertise to offer the community at large a tasty and nutritious plant based vegan treat while keeping society’s responsibility to the planet at the forefront.